Again you will notice that the boards acknowledge more than the photographic style. They address issues such as Font styles and even tone of deliverables such as brochures and ads. Remember that you can pull visual examples from anywhere. You could use an example of a car ad to help you present an idea for a t-shirt company (as long as the feel is right).
Remember that your moodboards should help you describe the overall brand direction to your clients and colleagues.
The 3 moodboards that you see below represent 3 different visual directions for the same project. Each direction was presented with a different name. The common threads were keywords like "Community, Leadership, Vision, Authenticity and Sustainability"
BELLWETHER PARK:
POLARIS:
THE RANGE:
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