Course Schedule

Updated as of Jan 23, 2011


Class 1 (Jan 22, 2011)
Review course outline and class schedule

Introduce BRANDING
Brand POSITIONING
AESTHETIC Positioning

The ESSENCE of a Brand
Assignment: Project REDUX 1

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Class 2 (Jan 29, 2011)
Brand Identity
ID and Logo Basics
Visual essence

Essential mechanics of branding
The Power of conceptual branding
Explain concept
Implementation into campaigns

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Class 3 (Feb 5, 2011)
Review IDEATION principles
Focus on Mechanics of a problem
Focus on Ideation/Brainstorming and Conceptualization
The Creative Process
BLINK SOLUTIONS

In class assignents/exercises

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Class 4 (Feb 12, 2011)

Class 5 (Feb 19, 2011)

Class 6 (Feb 26, 2011)
- Brand Positioning complete
- Sketches complete
- Moodboards complete
- Taglines complete

READING BREAK (Mar 5, 2011)

Class 7 (Mar 12, 2011)
- Digital Development
- Implementation
- Marketing Campaigns

Class 8 (Mar 19, 2011)

Class 9 (Mar 26, 2011)

Class 10 (Apr 2, 2011)

Class 11 (Apr 9, 2011)

Class 12 (Apr 16, 2011)