Moodboards - Example 1

The following screens showcase the visual moodboards that we used to illustrate what we verbally articulated in our brand positioning statement.

Notice how the final moodboards begin to imply possible visual directions for the final deliverables. They begin to address colors, font treatments and photographic styles.

Final Taglines and Brand Positioning Statement:
Competition:
Yikes
Better:
Who and where they are now:


Where we think their brand should/needs to go:

Inspirational websites that imply possible visual styles that would suit the brand and demographics: